Case studies.
A small set, each one with the numbers and the system behind them.
Owned marketing across three brands. Rebuilt HubSpot lifecycle and GTM attribution in 90 days. Reported into the CEO.
The leadership case study. Three brands, three funnels, three customer profiles — consolidated into one attribution stack and one weekly leadership review.
Lead a 4-person team, own a six-figure monthly budget, built the attribution system the C-suite uses for budget decisions.
The leadership story: team, budget, and the closed-loop reporting that replaced a 6-hour-per-week spreadsheet.
Cut Amazon ACOS from 81% → 38% while scaling spend 3× and revenue 913% YoY.
A DTC mints brand bleeding on Amazon Ads. Rebuilt the entire architecture in 90 days; revenue indexed 10× trailing.
30+ posts/month per brand, zero manual queueing — Cowork + Claude + MCPs orchestrating the whole pipeline.
End-to-end content pipeline that takes a brand brief and ships finished posts to social. Built at HAZE for multi-brand agency throughput, now deployed at WEG with Hugging Face MCP for asset generation.
A codified TikTok formula that's produced multiple seven-figure-view campaigns across DTC, hospitality, and B2B.
Not a 'hack.' A repeatable framework — hook structure, edit pacing, hashtag stack, distribution timing — that we run for client after client.
An open-source Model Context Protocol server that allows Claude to read and write HubSpot CRM data.
TypeScript, 13 tools, write operations gated by default. Built to demonstrate the architecture I'd build inside any marketing organization.