Marketing Engineer.
I help marketing teams adopt current AI tooling and automation to scale operations with less overhead. The result: better measurement, faster output, lower per-unit cost. Computer Science background and five years of software engineering at Cubic Transportation, applied across marketing leadership at Wealth Enhancement Group, Novadontics, and Nokkomo Mints.
Three lanes of creative output.
One sample from each lane: AI-generated, self-produced, and work I’ve directed with my UCLA intern team.
The numbers behind the work.
- May 202613 tools · TypeScript · MITShipped hubspot-mcp v0.1.0: open-source MCP server for HubSpot CRM
- May 2026Next 15 · Tailwind · MDXDeployed danielmoran.dev on Vercel: Next.js portfolio with dashboard treatment
- Q1 2026May 2025 – Jan 2026Closed Director of Marketing role at Novadontics: 3 brands, 90-day HubSpot rebuild
- Q4 2025Drive → Make.com → BufferDeployed Cowork content pipeline at WEG with Hugging Face MCP
- 2024CMO / Co-founderNokkomo Mints: built and managed an 8-person UCLA intern team across creative, content, and Amazon ops
- 2024CMO / Co-founderNokkomo Mints: Amazon ACOS 81% to 38%, 913% YoY revenue growth, 3× spend scale
Selected work.
A handful of campaigns and systems shipped across B2C wealth management, dental clinical, DTC, and open source.
- Novadontics + Care Pulse + California Implant InstituteB2B / Dental & ClinicalB2B / Dental & Clinical3 Brands ownedMay 2025 – Jan 2026
- Wealth management firmB2C / Financial ServicesB2C / Financial Services4 people TeamAug 2025 – Present
- Nokkomo MintsDTC / AmazonDTC / Amazon81% → 38% ACOSSep 2023 – Present
- HAZE → Wealth Enhancement GroupContent Ops / AIContent Ops / AI30+ per brand Posts / month2024 – Present
- Open sourceAI Tooling / Marketing OpsAI Tooling / Marketing Ops13 Tools exposed2026
How I work.
Most marketing functions are bottlenecked on operations, not strategy. My approach rebuilds that infrastructure so the strategy can land: measurably, repeatably, with less per-unit cost.
- 01Weeks 1–2Discovery
Interview sales, customer success, and recent customers. Map every paid channel, lifecycle stage, and report. Identify the single highest-leverage bottleneck.
- 02Weeks 3–6Rebuild
Unified attribution, reconciled lifecycle stages, automation in place of manual handoff. The executive team begins receiving a consistent weekly report.
- 03Weeks 7–12Operating cadence
Weekly leadership review installed, AI-assisted content pipeline live, paid media reorganized against the new attribution model, first hire on board.
Software engineering rigor, applied to modern marketing.
I’m Daniel, a marketing engineer based in North County San Diego. CS from the University of San Diego (2018–2022), then five years of systems engineering at Cubic Transportation in Java, Python, and C++. I now apply that engineering background to marketing operations: building AI-augmented systems for attribution, content production, and CRM automation.
Today I lead a four-person team at Wealth Enhancement Group, recently completed a tenure as Director of Marketing at Novadontics (3 brands, reporting to CEO), and serve as co-founder/CMO at Nokkomo Mints (Amazon DTC; 913% YoY revenue growth, 10× trailing revenue, 8 UCLA interns managed).
On the side I run HAZE (registered TM), creative brand work that keeps me sharp on the consumer side.
Let’s talk.
Marketing engineering and AI automation roles. Remote, hybrid, or in person around North County San Diego. I respond within 24 hours.