WorkspaceOverview

AI marketing, engineered.

I build the AI systems behind modern marketing: generative-AI content with built-in compliance review, multi-channel attribution, and automation that takes recurring work off the team. Computer Science background and five years of software engineering at Cubic Transportation, applied across marketing leadership at Wealth Enhancement Group, Novadontics, and Nokkomo Mints.

Creative · 30 sec

Three lanes of creative output.

One sample from each lane: AI-generated, self-produced, and work I’ve directed with the Nokkomo intern team.

AI
AI-generated
Claude · Higgsfield · Buffer
Self
Self-produced
iPhone · CapCut
Directed
Intern team
iPhone · CapCut · directed
Highlights · 1 min

The numbers behind the work.

Recurring tasks automated
0+
WEG · 90+ scheduled jobs
Interns managed
0
8 universities · Nokkomo Mints
Posts/mo automated
0+
Cowork pipeline · 12 brands
MCP tools shipped
0
hubspot-mcp · open source
Systems in production
What is running right now, and where
AI marketing automation
90+ scheduled jobs, 85+ recurring tasks off the team
Wealth Enhancement Group
Compliance-gated GenAI content
Automated screen, human sign-off, audit log on every asset
FINRA-regulated environment
Multi-channel attribution
8 sources unified; leadership allocates budget from it
GA4 · HubSpot · Salesforce · paid
hubspot-mcp
13 tools, TypeScript, MIT — Claude reads and writes CRM
Open source
Activity
Last 12 months
  1. Sep 2026
    Nokkomo Mints: four channels live (Shopify, Amazon FBA, Walmart, TikTok Shop); B2B wholesale is the growth motion
  2. 2026
    WEG: AI marketing-automation platform live, 85+ recurring tasks automated with compliance-gated GenAI content
  3. May 2026
    Shipped hubspot-mcp v0.1.0: open-source MCP server for HubSpot CRM
  4. May 2026
    Deployed danielmoran.dev on Vercel: Next.js portfolio with dashboard treatment
  5. Q1 2026
    Closed Director of Marketing role at Novadontics: 3 brands, 90-day HubSpot rebuild
  6. Q4 2025
    Deployed Cowork content pipeline at WEG with Hugging Face MCP
  7. 2024
    Nokkomo Mints: built and managed an 8-person UCLA intern team across creative, content, and Amazon ops
  8. 2024
    Nokkomo Mints: Amazon ACOS 81% to 38% in 90 days, 3× spend scale
Pipeline · 1 min

Selected work.

A handful of campaigns and systems shipped across B2C wealth management, dental clinical, DTC, and open source.

Approach · 1 min

How I work.

Most marketing functions are bottlenecked on operations, not strategy. My approach rebuilds that infrastructure so the strategy can land: measurably, repeatably, with less per-unit cost.

  1. 01Weeks 1–2
    Discovery

    Interview sales, customer success, and recent customers. Map every paid channel, lifecycle stage, and report. Identify the single highest-leverage bottleneck.

  2. 02Weeks 3–6
    Rebuild

    Unified attribution, reconciled lifecycle stages, automation in place of manual handoff. The executive team begins receiving a consistent weekly report.

  3. 03Weeks 7–12
    Operating cadence

    Weekly leadership review installed, AI-assisted content pipeline live, paid media reorganized against the new attribution model, first hire on board.

About · 1 min

Software engineering rigor, applied to modern marketing.

Daniel Moran

I’m Daniel, an AI marketing leader and marketing engineer based in North County San Diego. CS from the University of San Diego (2018–2022), then five years of systems engineering at Cubic Transportation in Java, Python, and C++. I now apply that engineering background to marketing operations: building AI-augmented systems for attribution, content production, and CRM automation.

Today I run AI marketing automation, GenAI content, and attribution at Wealth Enhancement Group, previously served as Director of Marketing at Novadontics (May 2025 – Jan 2026; 3 brands, reporting to CEO), and serve as co-founder/CMO at Nokkomo Mints (four-channel DTC; ACOS 81%→38% in 2024, 24 interns across 8 universities, B2B wholesale today).

On the side I run HAZE (registered TM), creative brand work that keeps me sharp on the consumer side.

More about how I work →

Documents · 10 sec

Let’s talk.

AI marketing, product marketing, and AI automation roles. Remote, hybrid, or in person around North County San Diego. I respond within 24 hours.